Longform Video Layout
The final piece of my semester-long Maria Beauty project came in the form of a long-form video layout. Serving as the culmination of the campaign, this project challenged me to bring the ideas, themes, and identity I had developed throughout the semester together into a concept for a full-length commercial.
PHOTO: VITTORIANO RASTELLI/CORBIS/GETTY IMAGES.
Using Adobe Express, I began mapping out the commercial’s narrative, visuals, and overall direction. Because this was the final stage of the Maria Beauty journey, I wanted the concept to reinforce one of the central themes I had established for the brand: family. More specifically, I wanted to showcase how that sense of family could transcend generations, connecting the brand’s history with its future.
To bring that idea to life, I incorporated some familiar faces from the fashion world. During the height of his career, Gianni Versace was instrumental in ushering in the era of the supermodel and developed close relationships with many of the women who came to define it. Incorporating these iconic figures into the fictional launch of Maria Beauty allowed me to connect the brand’s imagined future with its history, creating a commercial concept centered on legacy, family, and the passage of time.
As the conclusion to the semester-long project, the long-form video layout brought the individual pieces of Maria Beauty together into one final narrative, transforming the brand strategy I had developed throughout the semester into a visual story.