During my nine months at Chick-fil-A Oleander Drive, I had the opportunity to grow both professionally and creatively while working alongside an incredible team. In my final two months, I stepped into the role of Assistant Marketing Director, where I helped develop and execute social media content, support promotional campaigns, and strengthen the restaurant’s connection with its team and local community. This experience gave me the opportunity to apply my background in marketing and communication in a fast-paced, real-world environment while continuing to develop my skills in social media strategy, content creation, and brand engagement.
Before
After
Before the feed was almost robotic, with stock images taking up most of the space. It was your generic Chick-fil-A social media page. The main goal was to showcase the workers that our guests and followers knew and had connections with. Authentic visuals showcasing real people and products from the store resonate better with the audience and aiding in fostering a deeper connection.
This position allowed me to apply and further develop the skills I gained throughout my graduate program in Integrated Marketing Communication. After taking over the Oleander Drive location’s Instagram on February 1, I spearheaded an effort to revitalize the store’s social media presence through more intentional content, campaigns, and community engagement.
During my time as Assistant Marketing Director, my primary responsibilities included:
Overseeing the implementation of social media campaigns supporting new product launches, including the Key Lime Lemonade and Spicy Grilled Deluxe.
Building team morale by recognizing and celebrating employee birthdays, anniversaries, and accomplishments through internal and social content.
Establishing direct communication with Abby Layton and Chick-fil-A’s corporate social media team, helping create opportunities for the Oleander Drive location to be featured on Chick-fil-A’s main social media channels.
From January through March, the store’s Instagram saw measurable growth:
67,251 profile views, a 24.7% increase
911 interactions, a 25.8% increase
28 new followers
Taking ownership of the store’s social media gave me the opportunity to combine creative content development with strategy and measurable results. The experience strengthened my ability to manage a brand’s digital presence while creating content that connected with both the restaurant’s team and its surrounding community.
Content Created
Content Spotlighted by Corporate
